Wednesday, January 1, 2014

Twitter Reorganization

One thing I am doing this year is cleaning out the list of people I follow on Twitter. I need to make it more manageable and useful. Right now I feel I miss too much. I'll also finally organize into a few loose lists, too. I know I'll lose a lot of my follower count, and I am fine with that. I don't want to play a simple numbers game: I want people following me who are interested in what I have to say about publicity (and maybe geeky things, because those are going to happen).

This means I may unfollow you. I want you to understand that it's not that I don't like you or what you have to say. I just need to more tightly tailor my Twitter experience. To that end, I invite you to find me on Facebook or Google+. My business accounts are on my business page, and if you search my name you'll easily find my personal accounts, too.

Best wishes to everyone for a prosperous, peaceful New Year.

Monday, December 30, 2013

Sleep Deprivation and The Atlantic Article

Wow! A personal blog post. I guess this old thing's not quite dead.

Anyhow, this is an important read: this detailed piece on The Atlantic about sleep deprivation, which was a revelation. I've heard about the effects of chronic sleep deprivation for  while-,and I knew I experienced a number of them regularly--but this really drive home.

"Social jetlag" is something that has affected me my entire life, and worse since computers and smartphones. It's clear that I need to take better care of myself weight-wise, exercise-wise, and apparently also sleep-wise. I wonder if the rise in ADHD diagnosis is not in part affected by a world in which ubiquitous glowing screens (for kids as well as adults) disrupt sleep cycles. Are we ALL getting less sleep than we were before?

I wonder if I start just getting more sleep if I'll have more drive and focus? Will I lose weight? Will my blood pressure go down? Will I be more calm?

I am pretty sure lack of sleep has affected me over the years. I know that despite always having a certain amount of trouble getting to bed on time, even as a kid, that it's gotten far worse the last ten to fifteen years, and acutely so the last few years.

What about you? Do you get more sleep or less sleep than you did five years ago? Ten years ago? Twenty if you remember that far back?

Do you think it's affected your focus, mental health, and/or physical health?

I shy away from New Year's resolutions, but wonder if striving to get more sleep in 2014 is not going to help a lot of other things fall into place.

Monday, August 5, 2013

Your Thoughts on Publicity and Creative Support Services

Please take this is a one-question survey about the kinds of services you'd like to see from me in the future. It should take a minute or less!  

Friday, July 19, 2013

What I Learned as a New Freelancer

I've been an independent publicist for about four months now, and I've learned a few things about freelancing. The hard way. I suppose that's how I learn best; but, in case you're not like me and would like to avoid these kinds of things, here are my initial lessons after my first quarter as a freelance publicist.

Wednesday, May 22, 2013

Genre Versus Literature: Real or Imagined?

I have seen two blog posts in the last two days that both address similar issues. They are John DeNardo's Kirkus blog post "What Scares You About Science Fiction?": http://www.kirkusreviews.com/features/what-scares-you-about-science-fiction/ and Keith Rawson's LitReactor piece "Let's Face It, We All Live in the Same Creative Ghetto": http://litreactor.com/columns/lets-face-it-we-all-live-in-the-same-creative-ghetto.

Both of these discuss the stigma of being considered a genre writer as opposed to a literary writer. I have long felt that this distinction was a bogus one, although it is true that Margaret Atwood or José Saramago might get onto mainstream talk shows, and Mercedes Lackey and Kim Stanley Robinson may not. This represents the perceptions of the larger (supposedly) non-genre world out there, but things are just as bad within genre. I heard an author who shall remain unnamed here on the blog go on and on in a convention green room about how he was pushing a large chain of book stores to move his books from the SF/F section to the "regular" fiction section.

Part of me thought it was wrong for him to want out of genre labeling--because what's wrong with being us?--but then I thought of the practicalities. He'd make lots more money with a successful book in the literature/fiction section than he would in the genre section. So it's complicated. Is some of it self-loathing about being associated with genre? Maybe. Is some of it financially driven? Probably. Is it true that Margaret Atwood writes science fiction? Almost certainly.

So what is the difference? Is it in the craftsmanship of the prose? Publishers such as ChiZine Publications (where I used to work) choose books with amazing prose and craft, but they would still be considered "genre" by most. Is it in what publishers find most marketable? I'd love to know what you think, because the truth is that I am not sure. I do know that I also would like to see more fluidity and more respect. Is that coming now that publishing is more egalitarian than it used to be? Time will tell.

If you read the blog posts I mentioned at the beginning, you'll notice that DeNardo poses a challenge at the end of the post. Find a genre book that a non-genre reader will be like, recommend it. Or, if you are not a genre reader, why? Anyway, there is a little more than that to it, so take a look, and I hope that people representing both sides take him up on it. Tell me what you think.

Thursday, May 16, 2013

New Professional Website

I have launched a website for Beverly Bambury Publicity. For the next several days I'll port some of the information from this blog over to that blog, but once the construction dust settles, this will be exclusively my personal blog in which I'll pursue the consumer and media literacy information that I enjoy, and also more general thoughts about marketing that aren't necessarily appropriate for the professional site.

Thanks for continuing to read!

Sunday, May 12, 2013

Five Steps To a Quality Blog Tour

I recently had a correspondence with an author that had asked about my publicity services. When we determined that the fit wasn't quite right, she asked me for a few tips on running a blog tour for her book's publicity. I agreed to share some tips and after giving it some thought, I distilled my best practices into these five tips for running a better blog tour for your book, comic, or web series. Or CD. Or many other creative enterprises, for that matter.

Step One: Quality Means Research

The most important thing to take away from this article is that--if you're doing it right--preparation for a blog tour is time-consuming work. So if you only have limited time, it's far better for you to contact five or ten quality targets than it is to send 100 ill-fitting queries.